I'll help you create a profitable career or business doing meaningful work, so you can make the world a better place.


Let's be real. You are here for a reason.


You've had a wake up call and you've realised your life is meaningful and it's time you do something meaningful with your life. 

But you haven't yet figured out how to do work that matters.


You need a job that pays the bills. And so far your skills have made companies richer, but it hasn't made the world a better place. 

And you're frustrated. Because you know this isn't your path.

You wish you could change careers and work for companies that make the world a better place. But these companies aren't hiring you.

Or you wish you could run a business that serves people or the planet in a meaningful way. But people aren't paying you.


That's where I come in.

Fortunately for you, you've come to the right place. 

I'm Joy and I'm a branding expert and educator who helps millennials become experts and leaders in the field they care most about, so they can make the world a better place.

I believe you are the reason for my existence. 

Everything I've done in my life has set me up for this moment. It's set me up to serve you. 


Why I serve you.


At 12pm on Friday May 26th 2017, I was lying on a surgery table. A world leading pancreatic cancer surgeon cut out a tumour bigger than my fist on my pancreas. By the end of the 8 hour surgery, he cut out more of my organs (bile duct, duodenum, gall bladder and half of my pancreas). 

When I woke up in ICU, I remember being grateful to wake up and see my husband and mother by my side. I was grateful to tell them I love them one more time. 

When I got home from hospital, I had a conversation with my husband I'll never forget. He asked me what I wanted to do after I recovered. 

I don't know how it happened ... but a spirit, a force larger than me told me it was time I shared my marketing skills with people who want to make the world a better place. 

Prior to this, I'd been a marketing consultant for brands like Nike, L'Oreal, Unilever and Freeletics. I've been a yearly guest lecturer at Cass Business School and the London School of Economics. My work has also been featured in the BBC and  Huffington Post.

And while this helped companies to make millions in profit and get press coverage in the the Daily Mail, Telegraph, Women's Health, Men's Health and many more ... I wondered, what if I could teach people who do meaningful work on how to become industry leaders and make an impact too.

In slow motion, I've been seeing the world we live in fall apart. From hurricanes and wildfires, to workplace inequality, political instability, poverty, worldwide debt and so much more.

The world is in the state it's enough because there aren't enough leaders in the world who are doing work that matters and makes a positive difference to peoples lives.

And so I'm choosing to work with people who want to do work that makes the world a better place.

Because there's only so much I can do as an individual. There's only so much you can do as one person. But if we all come together... the world will become one we created, not inherited.


How I can serve you.

Here are a variety free ways I can help you make the world a better place.



Figure out what you're meant to do with your career

Don't see room for growth at work and don't know what to do next in your career?

Get a free video training to figure out you're meant to do with your career ... and how to get highly paid to do meaningful work.



Become an expert and leader at what you do

Feeling stuck in your career and don't know how to take it to the next level?

Request your free 30 min "Become an Expert" consultation to discover what to do next in your career and how to become a highly paid expert and leader in your field.


Option 3:

Learn with a community of change makers

I invite you to join our community of change makers. You can follow me on



Now that's my professional bio over.

Thanks so much for visiting my online home and reading about me. 

I hope we'll work together in making the world a better place. 


If you're still reading... I'm guessing you're a little bit nosey. If I must, I'm happy to open up and share more personal information about me.

The best way to start is to invite you to click here to read my stories about the hardest times in my life and how I got through them.