Welcome! ☀️ I’m Joy Randolph, the Founder and CEO of MatriWell and an action-orientated advocate for mothers.
I’m on a mission to improve maternity care and build better systems of support for mothers during postpartum
Have questions or want to connect? I’d love to hear from you - click here to contact me.
Addressing the Gaps in Maternal Health
The statistics are staggering. According to the World Health Organization, in 2022 2.3 million newborns died in the first 28 days of life. Ethnic minority women are four times more likely to die during or after childbirth than white women. A MASIC survey reveal that 78% of mothers suffer from birth trauma. For some, this includes lifelong perinatal injuries while for others it spirals into PTSD, anxiety or postpartum depression. Maternal suicide tragically remains the leading cause of death for new mothers.
The consequences of poor maternity care don’t just impact mothers—they strain healthcare systems and governments too. In one year, the NHS spent £8.2 billion on maternity claims, accounting for 60% of its total litigation costs. In some years, maternity claims exceed the cost of providing care.
Despite widespread media coverage, public inquiries, and repeated government pledges to improve maternity services, mothers have not seen meaningful progress.
The solution lies not in incremental fixes, but in a fundamental shift toward holistic maternal health care.
What is Holistic Maternity Care?
Holistic maternity care focuses on improving every aspect of a mother’s well-being during pregnancy and postpartum, by addressing physical, emotional, mental, and social health.
Traditional maternity care focuses on improving physical health and clinical outcomes by monitoring the baby’s development, managing complications, and ensuring a safe delivery.
Holistic care goes beyond this. It prioritizes a mother’s overall health by delivering personalized support tailored to her medical history, unique risks, emotional and mental needs, and cultural background.
This approach focuses on prevention and collaboration, involving a diverse team of healthcare practitioners—from mental health therapists and trauma specialists to perinatal health experts, acupuncturists, lactation consultants, and sleep specialists—to ensure mothers receive well-rounded care.
By prioritising maternal well-being and addressing every physical and emotional challenge, holistic maternity care helps mothers thrive during pregnancy and postpartum.
How I’m Contributing to Change
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Building software to improve maternity care
As the CEO & Founder of MatriWell, I lead the development of AI-powered software that provides mothers with personalised care tailored to their medical history, symptoms, emotional needs, and situation.
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Collaborating with health care providers
I collaborate with clinicians to develop solutions that tackle the challenges in maternity care. We identify gaps in the system, implement innovations, and empower practitioners to deliver personalised and effective care.
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Raising awareness of ways to improve care
As a writer and public speaker, I raise awareness of the challenges impacting maternal health and well-being. By listening to and sharing mothers' stories, I advocate for meaningful changes to improve care for all mothers.
